Posted by admin in I am starting a family company and we are trying to get our product out in the public eye (the product is golf club bookends you can see them at http://www.greatsportbookends.com... [click on the picture of the golf club bookends, Yahoo! was having trouble with a direct link]) We will be attending a PGA show for our area of the country this October. Our display will be set up in a 10' x 10' booth. Does anyone have any suggestions on how to get the most out of our time at the show? Are there trade show "do's" and "dont's?" Any advice you can give will be greatly appreciated. Thanks. : ) The link is www.greatsportbookends.com. Sorry it didn't come out well on the first post.
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Try the Atlanta Gift show. It is one of the largest in the country. You will see buyers from individual store owners to importers from S. America. Dallas Gift show and Las Vegas Gift show are good too.
Find yourself some gift sales representatives too. They can show your products to some retail chains such as Hallmark, CVS, golf outlets, etc.
Okay. An area I need to address myself. Being in the materials
side of golf clubs, I see two trends. One is gold is old, brass,
copper, lucite, silver, even antique iron is in the garden of love.
Bookends you say. Well complement some nice cd display.
Second give out tees, with my name preferably Tiger woods .jr.
Also notebooks from walmart with sparkle to make notes.
All this extras get at overstock for pennies, its cuter. Now the
key, get a ball press with classic logos. Masters, Presidential,
Buick, Cadillac, MTV, French acushnet, Titleist tilted planet red.
Show your inner response that golf is a SPPOOrt. Maybe a
good book of the 4 stars club challenge ratings of courses.
Pix from famous ries, is that the designer? Free postcards with
your own stamp, its 26 ccents now isnt it. Classic free litens up
the shopping heart. NOW the boom. Sets with autograph potential, hmmm, I won’t say a word, we tigers are brothers of peace, health, sports is right on. Say both the lucite scorecard
memento secret under the bookend model sparkle Aqua, and
the cell phone numbers built in local course recharger model.
Available when you buy the starter kit of two sets. Round off to
50.00, thats polite, no sales tax. Good luck, be seeing you
at the Hammer!
As a veteran of many industry trade shows (broadcasting industry), here is some advice I’ve found helpful.
DO’s:
Smile – Always smile as people walk by, no one wants to see you having a bad time.
Continually man your booth – An empty booth tells people that you aren’t interested in selling anything.
Dress business casual – You don’t need to be wearing your best sunday clothes or your “working in the garden” overalls, just look good
Wear comfortable dressy shoes – You will probably be standing for a very long time, when your feet are really aching, its hard to keep that smile going.
Give your booth space an open, neat appearance – This is inviting to prospective clients, if it looks cluttered or hard to move around, people will be less likely to notice everything you have to offer.
Wear your name badge over your right breast – When you offer to shake someone’s hand, your name presents itself.
Have fun! – Tradeshows are there for you too, make sure you make some time to walk the show yourself.
DON’Ts
Sit – A high stool is ok, but chairs puts you very low to the ground and people might think no one is in your booth (or worse, lazy).
Reading a book – This shows no interest in being at the show.
Eating in the booth – No one wants to see you chomping away on your lunch, it may make them realize they are hungry too and go eat instead of look at your stuff.
Push literature into people hands – You can offer it, but don’t just randomly distribute literature, 80% of unsolicited literature will end up in the garbage bin at the end of your aisle. Besides that stuff is expensive, if someone wants it, they’ll take it.
Complain – About anything, aching feet, lost or stolen items, problems getting setup, etc. Chances are the person you are talking to is having similar feelings, they don’t want to be reminded of it.
Foul language – Its ok if the passers-by use it, but not a good idea for you to.
Be late or leave early – being late could cause someone to walk by and not stop, leaving early tells people you weren’t interested in their business.
Usher people into your booth – If they are interested, they’ll stop on their own.
I hope this helps. Good luck with your show. I wish you LOTS of success.