How do you make a marketing budget?

i am a small business owner. we make custom funiture and cabinets. we don't have outside salesmen or anything like that. we do one trade show per year, advertise in magazines, and get a lot of word of mouth business. i don't know what kind of cap to put on sales. please check out our web site and give comments or critisism. www.julianandsons.com

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