Posted by admin in In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through the five keys to tradeshow success. Watch this short Tradeshow Minute video to learn the five key planning principles every exhibitor needs to know to help prepare for their next trade show. These exhibiting principles make up the foundation on which to build your exhibit marketing plan. Ask these questions before each event you participate in: Where do trade shows fit into your marketing ...